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Customer Engagement: Moving from Buzzphrase to Business Value

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"Customer Engagement: Moving from Buzzphrase to Business Value"

Leveraging your customer data to improve engagement and drive business results.

Everyone's talking about customer engagement, and what it takes to get the attention of today’s always-connected, digitally empowered consumers.

The good news is that as consumers connect with brands through an ever-expanding array of channels, more data is available about them than ever before. Yet harnessing this data to create relevant, highly personalized customer experiences continues to be a challenge.

So what can marketers do to embrace this opportunity? And how can technology help? Read our white paper: Customer Engagement: Moving From Buzzphrase to Business Value. You’ll learn the three core competencies needed to harness the power of customer data to engage customers, improve loyalty, and drive business results.

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