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The Marketing Data Integration Guide

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"The Marketing Data Integration Guide"

In this advanced information age, companies rely on applications and software to perform their daily job functions. Marketing integration and automation is the only way to reach the intended customer in a personalized manner.

Today, over 75% of marketers now utilize some form of automation, and 77% of those who have switched to automated solutions have seen an increase in conversions. This switch not only helps marketers automate repetitive tasks but also allows for a more customized experience for their customers. 

Without an integrated stack and automated work, companies suffer from disconnected core systems, causing data inaccuracy, challenges, and inefficiencies that impact the customer experience and ultimately revenue potential. 

There is a better way to harness customer data—one of the greatest assets your company owns. Let’s review how a successful data integration strategy and the right technology can turn your data into a competitive advantage. 

In this playbook we will cover four key ways integrating customer data sources can drive value so you can better lead your company to the top. 

These include: 

  • Data integration for improving the customer experience 
  • Data integration for sales and marketing 
  • Data integration for compliance
  • Data integration for analytics


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