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Avid Technology Choosing Commercial Open Source for CRM Success

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"Avid Technology Choosing Commercial Open Source for CRM Success"

Avid Technology standardizes its global salesforce on SugarCRM.

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"I don't think the business was really dead set on finding an open source system...It just so happened that SugarCRM™ was open source and was a superior product at a superior price." - James Sullivan, CRM Analyst, Avid Technology


  • Provide an effective CRM system for sales reps operating in large, multinational company
  • Ensure management insight into product sales by rep and geography
  • Manage tens of thousands of transactions per year
  • Greater user adoption across the sales organization improves account and opportunity management
  • A single record of customer interactions gives management better visibility into the business
  • Lower TCO produces faster payback than existing solution

Offered Free by: SugarCRM
See All Resources from: SugarCRM

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